Switch was founded by a group of dedicated water sports enthusiasts. Talented both on and off the water the group set out on a mission to revolutionize the kiteboarding world by making the sport ‘accessible to all’.
New Zealand based, the group embraced the world's best, teaming up with best in industry designers, professional and world class kitesurfers and attracting a talented group of Team Riders. The team spent several years designing, perfecting and establishing this rebellious brand and thanks to their unique direct business model, kiteboarders from across the globe can now access the worlds’ best pro design kite gear at wholesale prices.