The Company

The Switch Evolution

Switch was founded by a group of dedicated water sports enthusiasts. Talented both on and off the water the group set out on a mission to revolutionize the kiteboarding world by making the sport ‘accessible to all’.

New Zealand based, the group embraced the world's best, teaming up with best in industry designers, professional and world class kitesurfers and attracting a talented group of Team Riders.

The team spent several years designing, perfecting and establishing this rebellious brand and thanks to their unique direct business model, which they intend to maintain, kiteboarders from across the globe can now access the worlds’ best pro design kite gear at wholesale prices.

What started as an idea from a backlash to the high cost of kitesurfing gear, has grown Switch into a brand supported globally by a group of extreme athletes, and dedicated loyalist kiters. Fuelled by adventures far and wide, driven by passion and continually pushing boundaries Switch will continue its quest to make kitesurfing accessible and to create the products you love.

Welcome to Switch

Switch Kiteboarding

Switch Brand logo - Switch Kiteboarding

The Brand

Switch are global manufacturers that have adapted a unique business model to distribute and sell their world class sporting equipment though a universally accessible ‘Buy Direct’ sales system. Successfully challenging the global establishment with its award winning revolutionary concept.

Switch truly are changing the way the world does business.

The Logo

The Switch logo represents transforming the way business is done. The ARROWS symbolize the change in direction, old to new, a SWITCH in direction.

Switch Kiteboarding logo

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